Plaqtiv+® Dental Range

Introducing the Plaqtiv+® Range:

Recommended by and exclusively available from vets, Plaqtiv+ is a new oral care range designed to simplify dental care in cats and dogs.

Plaqtiv Water Additive

Water Additive

The easiest product to use – simply add 2 capfuls to 600 ml of your pet’s drinking water. It quickly and easily becomes a daily habit.
Plaqtiv+ Oral Spray

Oral Spray

Easy to use – just lift pet’s upper lip to expose their teeth and gums, and spray twice on each side of the mouth There's no pressure on the gums, making it a good first step into a puppy’s dental care routine. It also fits into a handbag for easy use on the go!
Plaqtiv Wipes_alpha_d3

Dental Wipes

Provides the mechanical action of a toothpaste, without the frustration of using a toothbrush. Simply wrap the wipe around your fingers and rub gently across pet’s teeth and gums. They help to get pets used to contact with their teeth and gums, making it a good stepping stone to toothbrushing.
Plaqtiv Toothpaste

Toothpaste

The gold standard of dental care. Available in malt, a taste that pets love. A more dedicated but very effective way to maintain pet’s oral health.

New Vet Exclusive Dental Range

Plaqtiv+ is a new, clinically proven oral care range for cats and dogs. 

With it's patented Xpersiv™ technology, Plaqtiv+ captures minerals, inhibiting biofilm maturation and thus formation of calculus. 

Plaqtiv+ water additive is VOHC approved. Studies show a 21% reduction in calculus at 12 weeks vs control (p=0.05)*. 

Plaqtiv+ Range includes:

  • Oral Spray for Dogs
  • Water Additive for Dogs and Cats
  • Toothpaste for Dogs and Cats
  • Dental Wipes for Dogs and Cats

 

*Animalcare data on file. Plaqtiv+ efficacy study. Plaqtiv+ water additive is VOHC approved for the reduction of calculus in dogs.

Product tech info

Periodontal disease - the silent killer

Periodontal disease is a widespread problem: more than 9 in 10 adult dogs and 7 in 10 adult cats are affected*.

A recent study 1 showed that the risk of chronic kidney disease (CKD) was found to be significantly higher in cats with any stage of periodontal disease (PD) than in control cats. For cats with stage 3-4 PD, risks of CKD were 1.5x that of cats without PD.  

*Royal Veterinary College. Available at: https://www.rvc.ac.uk/review/Dentistry/Shared_Media/pdfs/perio_print.pdf [Accessed September 2021]. 1. Royal Veterinary College. Available at: https://www.rvc.ac.uk/review/Dentistry/Shared_Media/pdfs/perio_print.pdf [Accessed September 2021]. 2.Trevejo RT, Lefebvre SL, Yang M, Rhoads C, Goldstein G, et al. Survival analysis to evaluate associations between periodontal disease and the risk of development of chronic azotemic kidney disease in cats evaluated at primary care veterinary hospitals. J Am Vet Med Assoc. 2018 Mar 15;252(6):710-720.

Clinically proven efficacy

New Vet Exclusive Dental Range

Plaqtiv+ is a new, clinically proven oral care range for cats and dogs. 

With it's patented Xpersiv™ technology, Plaqtiv+ captures minerals, inhibiting biofilm maturation and thus formation of calculus. 

Plaqtiv+ water additive is VOHC approved. Studies show a 21% reduction in calculus at 12 weeks vs control (p=0.05)*. 

Plaqtiv+ Range includes:

  • Oral Spray for Dogs
  • Water Additive for Dogs and Cats
  • Toothpaste for Dogs and Cats
  • Dental Wipes for Dogs and Cats

 

*Animalcare data on file. Plaqtiv+ efficacy study. Plaqtiv+ water additive is VOHC approved for the reduction of calculus in dogs.

Clinically proven safety

Clinically proven safety 

In a randomised controlled study of 18 dogs : There was no evidence of adverse events related to consumption of Plaqtiv+ water additive 2. The safety of Plaqtiv+ water additive was demonstrated at up to 5 times the recommended dose for 30 consecutive days 2.

 
1. Animalcare data on file. Plaqtiv+ efficacy study.  2. Animalre data on file. Plaqtiv+ safety study
 

Plaqtiv+'s unique mode of action targets calculus formation

With its patented Xpersiv™ technology, Plaqtiv+ captures minerals, inhibiting biofilm maturation and thus formation of calculus.

Furthermore, Plaqtiv+ water treatment reduces tartar by 21%. This compares to 37% for toothbrushing, considered the gold standard in dental care!

It’s also worth considering that this reduction was seen with the water additive, which only contacts teeth briefly. 

There's a Plaqtiv+ plan for every pet

Home oral care can be started as soon as pets develop permanent teeth 1. Starting home oral care early in a pet’s life can help make acceptance easier 2.

Young puppies and kittens:
The ideal time to start a dental care routine. Get owners to start with spray, then wipes, then toothpaste. If they don’t manage to progress all the way to toothbrushing, the water additive is a great add-on for maximum effect.

Occasional toothbrushers:
Toothbrushing decreases plaque by 37% if done daily, 25% if done every other day, and 10% if done weekly 3.

If your pet owner finds toothbrushing tricky, they don’t have to do it every day. On days they don’t brush, recommend the water additive for extra effectiveness without extra effort.
 
Currently using dental food/chews:
Dental food/chews only involve premolar and molar teeth, not canines. Spray or wipes are handy options for use on the front teeth, ensuring the pet’s whole mouth is covered.
 
Scale and polish candidates:

The water additive can be used at least 1 month before the procedure to soften calculus, as well as after the procedure when brushing isn’t possible. 

 

1. Bellows J et al. J Am Anim Hosp Assoc  2019;55(2):49–69. 2. Harrison C. Available at: https://www.theveterinarynurse.com/review/article/ nutrition-and-preventative-oral-healthcare- treatments-for-canine -and-feline-patients [Accessed September 2021]. 3. Harvey C et al. J Vet Dent 2015;32(1):16–21.

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